I was requested for the task of creating the corporate identity for a new division of Foot Locker. The plan included the opening of several running focused stores across the country. The concept was based the growing need of running gear to support recreational, and competitive runners.
In addition to developing the logo, I created the brand DNA and business cards for the staff. In efforts to support runners, the Run store held seminars, meet-ups for training groups and hosted meet & greets for renowned NYC marathon runners. I developed the promo materials for all of these events.
