Tommie Copper, a copper infused compression wear brand, was in need of a product targeted mobile experience for a segment of its mobile shoppers. Charged with the task, I creating a responsive mobile interface. The shoppable experience focused on the company’s biggest seller, the Compression Knee Sleeve. The design is a scalable model for other products within the line. Each product page would later include: product shots, a list of product benefits, supporting lifestyle visuals and videos that illustrate the product technology. The overall design promotes the 'wellness' or homeopathic category, conscious to avoid medical claim territory. The aqua-green color is inspired by 'patina', a naturally occurring color of copper as it oxidizes.
